Fame for Fame’s Sake: the Idoru Complex – 10 November 2015

Idoru is a book by William Gibson, author of the popular science fiction masterpiece Neuromancer, which is just as endearing as his contributions to the Internet culture – coining the phrase cyberspace and inventing steampunk as we know it. The plot of Ghost in the Shell (and eventually The Matrix) both owe a huge debt to the works of William Gibson. But one of his ideas, just as poignant and relevant as ever, has yet to enter the collected conscience of the culture, despite its relevance to the world we live in.


The Idoru is a digital persona, an avatar mimicking humanity’s own aspirations for themselves, a projection of our ego’s greatest striving: the aspiration to be known, if for no other reason than being known – where the deeper desire is the appreciation, validation, respect, and love. To be loved is perhaps the greatest aspiration of human beings, and the Idoru Complex is the embodiment of that need and desire.


Published by

Brandon K. Nobles

Brandon is an author, poet and head writer for Sir Swag on YouTube. With 630k subscribers. Since February 2021 he has written for the most important and popular series, News Without the Bulls%!t and the least popular work on the channel, History Abridged. Brandon joined the channel in late January, since then his work has been featured every month in News and History. His novels and works of fiction have also been well received, and he continues to be a proficient and professional chess player. In his spare time he like to catch up on work.

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